APPLE TREE COMMUNICATIONS SL
Catalonia, Spain
November 2022
Advertising & market research
Service with Minor Environmental Footprint
Spain,
United Kingdom
APPLE TREE somos la agencia de comunicación estratégica líder en creatividad e innovación en España según la última edición del PRScope, informe que analiza a las empresas de comunicación y relaciones públicas con mejor reputación. Además, hemos sido reconocidos como ‘Consultancy of the year’ en Iberia (España y Portugal) en los EMEA SABRE AWARDS. Gracias a nuestra propuesta de valor centrada en el cliente y nuestra filosofía NEW THINKING, conseguimos aumentar la relevancia de las marcas y mejorar los resultados de negocio aplicando estrategias de comunicación innovadoras. Para ello, contamos con un equipo de más de cien consultores expertos en estrategia e investigación, comunicación corporativa y de marca, creatividad, diseño y marketing digital. Desde nuestras oficinas en Barcelona, Madrid y Londres contamos con la confianza de más de 400 marcas icónicas en todo el mundo como BMW, Boehringer Ingelheim, Corteva Agrisciences, Disney+, la Unión Europea, Lego, Mahou, Manchester City FC, Nike, Novartis, Puma, Radisson Hotel Group, VISA, Vodafone o Volkswagen, entre otras.
Overall B Impact Score
Governance 13.5
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 13.5
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 31.5
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 18.3
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 12.5
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 6.3
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.