Brink Communications
Oregon, United States
January 2017
Advertising & market research
Service with Minor Environmental Footprint
United States
Brink Communications is a woman-owned, BIPOC- and LGBTQIA-led marketing and communications agency united around justice, equity and solidarity. We are a team of 50+ dedicated professionals with robust in-house departments specializing in community engagement, brand development, Spanish-language content strategy and outreach, media buying, web design and film production. We’re proud to count among our ranks: activists, community organizers, public servants, teachers, scholars, analysts and engineers, artists and storytellers, all of passion and renown, embodying a kaleidoscope of skills, talents, and lived experiences. Whether the aim is connecting communities, conveying knowledge, evoking emotion or inspiring action, we begin by defining a clear strategy. Our approach follows agency best practices, but is never formulaic and differs slightly from most agencies because of how closely we work with audiences in helping to identify and set the course of the work. Our team possesses deep knowledge and experience in all arrays and aspects of creative execution, from open-world concepting to multimedia deliverables of every type. We support our clients with a fully integrated, ecosystem approach to develop and implement equity-based approaches from beginning to end.
Overall B Impact Score
Governance 14.5
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 14.5
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 28.7
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 28.0
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 7.1
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 16.5
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.