Burton North America
Vermont, United States
October 2019
Sports goods
Wholesale/Retail
Australia,
Austria,
Canada,
China,
Germany,
Hong Kong S.A.R.,
Japan,
New Zealand,
Sweden,
Switzerland,
United States
Founded in 1977 by Jake Burton Carpenter out of his Vermont barn, Burton is proud to be the first snowboarding brand to become a B Corp™. Headquartered in Burlington, Vermont, Burton designs and manufactures industry-leading snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. For decades, Burton has chosen to take the path that has a lighter footprint, making a positive impact on its people, products and playground. Sustainability is deeply woven into the company’s purpose-driven business model. From carving out ways to reduce the carbon footprint of Burton HQ and product manufacturing to purchasing environmentally preferred materials and finding solutions to keep products in use longer, Burton is effectively impacting its supply chain from raw materials to landfill. The company is targeting 20% carbon reduction across its hardgood products and 100% bluesign® products across softgoods. Burton is also committed to fair labor practices and safe working conditions, advocating for strong climate policy, and protecting the company’s unique culture by empowering women’s leadership, providing preferred employee benefits and encouraging staff to give back through volunteer time off and The Chill Foundation.
Overall B Impact Score
Governance 14.1
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 14.1
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 20.4
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 20.3
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 21.8
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Customers 3.7
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.