D3 Digital Limited
Auckland Region, New Zealand
April 2021
Advertising & market research
Service with Minor Environmental Footprint
New Zealand
D3 is a 100% NZ-owned, independent media buying agency founded out of a need for change. In 2018, D3 founders, Alex Radford and Richard Thompson, were GM of Dentsu’s digital product and CEO of KPEX respectively, providing a comprehensive view of the industry from both sides. Both saw the evidence, and with that, the need for a transparent, honest, agency that delivered what it pitched, utilised the most innovative thinking and technology in data-driven decision-making, and integrated local advertisers in their ad spend. A year later, D3 emerged, with Kiwi businesses My Food Bag and The Co-operative Bank as foundation clients. Unlike large network agencies they are hands-on, care about your business, and will deliver the highest quality planning and strategy for your long-term success. Strong core values guide the work: authenticity, innovation, commitment, excellence and, of course, fun – and D3 has the data to back this. D3 is B Corp certified, meaning D3 has met the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose. They are part of the move towards a global culture shift, to build a more inclusive and sustainable economy which prioritises its people, local communities, and the environment.
Overall B Impact Score
Governance 11.7
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 11.7
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 36.3
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 20.3
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 10.2
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 4.5
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.