Plend

Plend is a consumer lender on a mission to better understand people who, up until now, have been ignored or exploited by mainstream credit solutions. Over the last 3 years, we have assembled a world-class team of credit risk, open-banking, machine learning and B2C fintech leaders who have built and tested the PLEND Score, a proprietary lending model that enables people to access credit at genuinely affordable rates in the UK. We care passionately about creating a fairer financial future where we accurately assess real affordability in order to provide a truly low cost solution that enables people to live a full and happy life, which we all deserve.