Willow - Investments for Loving Change
Massachusetts, United States
August 2020
Investment advising
Service with Minor Environmental Footprint
United States
Willow is a women-owned, boutique investment advisory for individuals and institutions focused on conscious wealth management for loving social change. Founded on the belief that capital is a powerful tool, the Willow team deploys their proprietary approach to spot trends, anticipate changes, protect assets, manage risk and select leading investments within the ecosystem of environmentally & socially-responsible companies. Willow’s trailblazing mission is to create a better world through intentional deployment of capital in public and private markets. Their ethos of transformation is deeply embedded in their company culture. Willow empowers investors to be a voice for change through collective shareholder advocacy, ESG proxy voting and education. By challenging corporate leaders to embrace ethics that benefit all stakeholders and our planet, companies become a powerful force for good as well as a strong, sustainable investment strategy. Services include portfolio management and investment management for individuals, foundations and institutions; investment management of IRAs and 401k/403b rollovers, ESG/SRI timing research reports and licensing WillowESGMomentum tool to Advisory firms; leadership coaching for corporations and organizations to support company transformation.
Overall B Impact Score
Governance 13.1
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Governance 13.1
Governance evaluates a company's overall mission, engagement around its social/environmental impact, ethics, and transparency. This section also evaluates the ability of a company to protect their mission and formally consider stakeholders in decision making through their corporate structure (e.g. benefit corporation) or corporate governing documents.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.
Workers 25.2
Workers evaluates a company’s contributions to its employees’ financial security, health & safety, wellness, career development, and engagement & satisfaction. In addition, this section recognizes business models designed to benefit workers, such as companies that are at least 40% owned by non-executive employees and those that have workforce development programs to support individuals with barriers to employment.
Community 21.7
Community evaluates a company’s engagement with and impact on the communities in which it operates, hires from, and sources from. Topics include diversity, equity & inclusion, economic impact, civic engagement, charitable giving, and supply chain management. In addition, this section recognizes business models that are designed to address specific community-oriented problems, such as poverty alleviation through fair trade sourcing or distribution via microenterprises, producer cooperative models, locally focused economic development, and formal charitable giving commitments.
Environment 8.3
Environment evaluates a company’s overall environmental management practices as well as its impact on the air, climate, water, land, and biodiversity. This includes the direct impact of a company’s operations and, when applicable its supply chain and distribution channels. This section also recognizes companies with environmentally innovative production processes and those that sell products or services that have a positive environmental impact. Some examples might include products and services that create renewable energy, reduce consumption or waste, conserve land or wildlife, provide less toxic alternatives to the market, or educate people about environmental problems.
Customers 49.6
Customers evaluates a company’s stewardship of its customers through the quality of its products and services, ethical marketing, data privacy and security, and feedback channels. In addition, this section recognizes products or services that are designed to address a particular social problem for or through its customers, such as health or educational products, arts & media products, serving underserved customers/clients, and services that improve the social impact of other businesses or organizations.
What is this? A company with an Impact Business Model is intentionally designed to create a specific positive outcome for one of its stakeholders - such as workers, community, environment, or customers.